The words ‘Corporate Portraiture’ might well be enough to send a creative photographer such as myself running for the hills, camera in hand and possibly shrieking. They are words that perhaps connote formality and stuffiness, or that conjure images of suits and insincere smiles. I am contacted regularly by creative and corporate professionals who are in the market for innovative publicity images – and I thoroughly relish the opportunities that this style of photography can offer. From headshots for company profiles or an actors resume, group images that ‘introduce the team’ to photographs intended to offer a glimpse of the work environment and the individuals within it – whatever makes the man, makes the photograph. Capturing some of the traits that define a person; be it their warmth, or humour, or approachability, is imperative in making these images speak.
I take these photographs in spaces that are natural and familiar to the client – this may be at home or at work. This approach obviously helps to promote an easiness in front of the camera that in turn helps me in capturing images that capture the person in front of me. These pictures frequently play a vital role in introducing my clients to their audience – which might be potential customers or even future employers. They must therefore exude, sometimes even shout, the individual personality photographed.
The images below are examples of the creative approach I take. Light and shade within them offers a far more engaging view of the subject. I love using natural light to communicate natural representations of a person. Different angles help capture different feelings and project a true sense of the individuals photographed.
You can see more images and read about some recent corporate photography sessions here